From Our Clients
Customer Testimonials
Looking Glass Group has deep knowledge and expertise in marketplace assessment, set-up and management. Their counsel was integral to determining our plans in this space. I highly recommend their services to any organization exploring marketplaces.
Janice Ryder
Creativity, Efficiency, Flexibility, Rapidity and very importantly a touch of humanity If you look for this, Jamey and his team are the answer.
Lorenzo Capellino
LGG has been a tremendous partner in Ecommerce. Our sales are up over 100% and we feel well supported
Gina Conte
Amazing work that has tripled our conversion rates. Thank you so much and will recommend you to colleagues.
Mariana Espinosa
Highly recommend their work, very hands on, and committed to delivering the best to clients.
Nima Fotovat
Looking Glass has made complex analytics and interpretation easy to follow and has provided our company with a clear strategic path forward to expand the brand.
Joe Gabriel
I would recommend Looking Glass. They have a comprehensive approach to tackling strategic issues and marketing problems
Barry Singer
A better ecommerce partner can’t be found. Very happy with their work and recommend them.
Jay Heller
The Looking Glass Group LTD. has been an excellent ecommerce strategy and operations advisor. Their hands-on experience working directly with mid-sized manufacturers/importers and in-depth knowledge of Wayfair, Amazon, Overstock and Walmart in Canada and the USA has been instrumental
Felix Daigle
Case studies
Case study results
Six engagements, the situation each client started from, what we did and what changed. Each one links to the full case study. The numbers are the ones we are able to share.
of sales online, from under 5%
Furniture: Wayfair management
A twenty-year-old Canadian designer and importer of furniture came to Looking Glass Group with less than 5% of sales online. Five years later online is more than 70% of the business, Wayfair.com alone is a $10MM+ account and the online catalogue has grown from about 100 SKUs to more than 900.
growth year over year, three years running
Sinks, fixtures and vanities: third party platform management
A Canadian importer of sinks, bathroom fixtures and vanities sold mainly to hotels, condominium developers and cruise ships and had no online channel. Looking Glass Group defined a full ecommerce channel plan and then ran it, and every managed account grew more than 200% year over year for three straight years.
items listed, pilot exceeding its KPIs
Plumbing supplies: Amazon management
A plumbing manufacturer’s CEO saw Amazon as the cheapest way to find out whether the US market wanted the products. Looking Glass Group sized the prize, set up the account, listed more than 100 items with full content and built the net-sale model for every SKU, and the pilot is exceeding the KPIs it was given.
margin improvement and a 130% growth opportunity identified
Ecommerce CPG strategy
A consumer packaged goods brand had handed its Amazon business to a distributor and could not see inside it. Looking Glass Group assessed the channel and delivered a strategy to take it back, with a 35% margin improvement and a 130% growth opportunity over three years identified and an organization structure to run it.
transactions supported for a private equity firm
Ecommerce consulting: market sizing and due diligence support
A mid-market Canadian private equity firm needed a clear view of the ecommerce readiness, management capability and size of prize of the companies it was evaluating. Looking Glass Group supported its due diligence on acquisition targets and then supported the portfolio companies after the deals closed.
growth every year on Amazon
DIY brand: Amazon growth beyond retail
A DIY brand that sold well through traditional retailers needed a channel that could grow beyond them. Looking Glass Group assessed the competitive set and the share required to win, built SEO listings and a pricing and PPC strategy, and the account has delivered triple-digit growth every year of the management period.
Frequently asked questions
What does an ecommerce advisory firm actually do?
We assess where your online sales opportunity is, fix what is broken and then run the channel day to day: listings and content, pricing and promotions, advertising and retail media, inventory and forecasting, and the reporting that tells you whether it is working. On the retail-first platforms we also manage the buyer relationship.
Which platforms do you manage?
Amazon.com and Amazon.ca, Wayfair, Home Depot, Lowe’s, Walmart, Overstock and the Mirakl-powered marketplaces behind retailers like Best Buy. We take a channel view rather than an Amazon-only view, because share and margin usually move fastest when the platforms are managed together.
How does your pricing work?
Assessment and roadmap work is a project fee. Ongoing management is performance based: a monthly minimum fee against a commission on net sales, whichever is greater. That keeps the risk of entering or expanding a channel low for you and ties our income to your growth rather than hours billed. If you go on to run the roadmap with us, a portion of the consulting fee is generally credited toward the monthly minimums.
What kind of results should we expect?
We have managed more than $50MM in online sales across 15+ product categories, with an average of 3x revenue growth per client. Results vary with category, starting position and inventory, so we give you a realistic view of your specific opportunity before you commit to anything.
We are new to ecommerce. Is it too early to work with you?
No. For companies not yet selling online, or selling badly, we start with a channel assessment: which platforms fit your products, what the economics look like, what entry costs and what has to be true for you to win. You get a clear plan before any ongoing engagement, and about six weeks is the usual timeline.
Where are you based, and who do you work with?
We are based in Toronto at 33 Bloor Street East and work with clients across North America and Europe. We support clients selling into North America from anywhere in the world.