From Our Clients
Customer Testimonials
Creativity, Efficiency, Flexibility, Rapidity and very importantly a touch of humanity If you look for this, Jamey and his team are the answer.
Lorenzo Capellino
LGG has been a tremendous partner in Ecommerce. Our sales are up over 100% and we feel well supported
Gina Conte
Amazing work that has tripled our conversion rates. Thank you so much and will recommend you to colleagues.
Mariana Espinosa
Highly recommend their work, very hands on, and committed to delivering the best to clients.
Nima Fotovat
Looking Glass has made complex analytics and interpretation easy to follow and has provided our company with a clear strategic path forward to expand the brand.
Joe Gabriel
I would recommend Looking Glass. They have a comprehensive approach to tackling strategic issues and marketing problems
Barry Singer
A better ecommerce partner can’t be found. Very happy with their work and recommend them.
Jay Heller
The Looking Glass Group LTD. has been an excellent ecommerce strategy and operations advisor. Their hands-on experience working directly with mid-sized manufacturers/importers and in-depth knowledge of Wayfair, Amazon, Overstock and Walmart in Canada and the USA has been instrumental
Felix Daigle
Case studies
Frequently Asked Questions
What does an ecommerce advisory firm actually do?
We assess where your online sales opportunity is, fix what is broken, and then run the channel day to day — listings and content, pricing and promotions, advertising and retail media, inventory and forecasting, and the retailer relationships behind them. In practice we act as your ecommerce team rather than a report-writing consultancy.
Which marketplaces do you manage?
Amazon is where most clients start, but we manage the full channel: Wayfair (including CastleGate), Walmart, Lowe’s, Home Depot, Overstock and Mirakl-powered marketplaces. We take a channel view rather than an Amazon-only view, because share and margin usually move fastest when the platforms are managed together.
How does your pricing work?
We work on a performance-based model. Our compensation is tied to the growth we create, which keeps the risk of entering or expanding a channel low for you and keeps our incentives aligned with topline and profitability rather than hours billed.
What kind of results should we expect?
We have managed more than $50MM in online sales across 15+ product categories, with an average of 3x revenue growth per client. Results vary with category, starting position and inventory, so we give you a realistic view of your specific opportunity before you commit.
We are new to ecommerce — is it too early to work with you?
No. For companies not yet selling online, or selling badly, we start with a channel assessment: which platforms fit your products, what the economics look like, what entry costs, and what has to be true for you to win. You get a clear plan before any ongoing engagement.
Where are you based, and who do you work with?
We are based in Toronto at 33 Bloor Street East, and we work with clients across North America, China and Europe. We support clients selling into North America from anywhere in the world.