Topline sales growth and increased profitability
Looking Glass is your partner in transformative ecommerce growth.
The Looking Glass Group is an ecommerce advisory and sales management firm for mid-sized companies. Most of our clients are online whether they want to be or not, usually because a distributor, a customer or a competitor got their products there first. We help them decide whether the channel is worth owning, and then we own it with them.
We bring brand building and consulting experience from Tier 1 organizations including Colgate, Clorox, MARS, Ferrero and PwC Strategy& to businesses that need to grow online and do not have a team to do it. We assess where the opportunity is, fix what is broken and manage the channel day to day on Amazon, Wayfair, Home Depot, Lowe's, Walmart, Overstock and more.
What makes us different is how we get paid. Management work runs on a monthly minimum fee against a commission on net sales. We earn more only when you sell more, which makes ecommerce a low risk proposition for transformative growth.
3 Reasons To
Work With Us
Experienced professionals
Our people are trained CPG brand managers and ecommerce operators. The person who scopes your engagement is the person who runs it. You are guaranteed a senior professional on your business every day.
Amazon and beyond
Amazon is only part of online sales. We take a channel view across Wayfair, Home Depot, Lowe's, Walmart, Overstock and the Mirakl marketplaces, because share and margin move fastest when the platforms are managed together with one set of numbers.
Skin in the game
Our compensation is tied to the net sales we help you create. No hours billed, no retainer for showing up. Longer agreements carry lower monthly minimums, and if we assessed your channel first, a portion of that project fee is generally credited toward the project's monthly minimums.
Leadership and network
Looking Glass Group is led by Jamey Gordon, Managing Director. Before founding Looking Glass in 2016, Jamey spent more than a decade at Tier 1 CPG companies and consulting firms in Canada and the USA: Associate Brand Manager at Clorox and Colgate-Palmolive on Palmolive, Brita, Armor All and GLAD, Senior Brand Manager at Ferrero on Kinder and Ferrero Rocher, and strategy and management roles at MARS and PwC Strategy&. He is an award-winning Adjunct Professor of Marketing at the Schulich School of Business at York University, where he has taught new product marketing, international marketing and ecommerce strategy in the MBA, BBA and Executive Learning Centre programs since 2016.
The firm has managed more than $50MM in online sales across 15+ product categories on Amazon, Wayfair, Lowe’s, Home Depot, Overstock and Walmart in Canada and the USA, with an average of 3x revenue growth per client. Looking Glass works with a network of specialist contractors in advertising, content and logistics, and with clients in North America and Europe selling into the North American market.
What clients say
I would recommend Looking Glass. They have a comprehensive approach to tackling strategic issues and marketing problems
Barry Singer
Looking Glass has made complex analytics and interpretation easy to follow and has provided our company with a clear strategic path forward to..
Joe Gabriel
Highly recommend their work, very hands on, and committed to delivering the best to clients.
