About Us

About Us
The Looking Glass Group LTD. is a Toronto-based ecommerce advisory and sales management firm. $50MM+ managed, 15+ categories, 3x average client revenue growth on Amazon, Wayfair, Walmart, and beyond.

Contact Info

33 Bloor Street East, 5th Floor, Toronto, ON M4W 3H1.

(800) 676-0949

info@lookingglassgroup.co

Beyond Amazon Services

beyond amazon

Beyond Amazon

Platforms We Manage

Wayfair (Canada and USA)

We manage Wayfair end to end — catalogue setup and class mapping, pricing and promotions, sponsored placements, and the CastleGate logistics program that drives delivery speed and search position. Wayfair rewards operational discipline, and that is where most vendors leave growth behind.

Lowe's (Canada and USA)

We handle Lowe's onboarding, item setup, content and imagery, pricing and promotional calendars in both Canada and the US — plus the merchant relationship and the in-stock reporting that keeps your items live and ranking.

Walmart (USA)

We run Walmart listings and catalogue health, Buy Box and pricing strategy, fulfilment choices and Walmart Connect advertising. Walmart's shopper is not Amazon's shopper, and your assortment and pricing strategy should reflect that.

Other Platforms

Best Buy, Target Plus, Amazon Business, Costco and regional retail marketplaces each have their own economics and entry requirements. We assess which ones are worth your time — and manage the ones that are.

Home Depot (Canada and USA)

Home Depot is one of the most under-exploited marketplaces in home and hardware. We manage item setup and taxonomy, content, pricing and promotional planning, and we handle the merchant relationship on your behalf.

Overstock (Canada and USA)

We manage Overstock listings, pricing and promotional participation across furniture, décor and home categories — keeping your assortment competitive without eroding margin on your other channels.

Mirakl Network Stores

Mirakl powers the marketplaces behind dozens of major retailers. We identify which Mirakl banners fit your products, handle the applications and onboarding, and manage the listings once you are live — added distribution without added overhead.

what we do

Beyond Amazon Services

01

Account Acquisition

Land the account & negotiate terms
02

Full-Service Management

Let experienced professionals do the work
03

Cost negotiation

Get ahead of channel conflict by negotiating costing effectively across the channel.
04

Trade term negotiation

Each account has it’s own gross sale to net sale trade spend structure. We negotiate for our clients and build a customer P&L to validate profitability
05

Advertising Optimisation

Most platforms have their own PPC capability. We take care of that.
06

Pricing Analysis

Be competitive, profitable and manage channel conflict
07

Competitive analysis

How is competition performing and how can you compete
08

Profitability Analysis

Marketplace vs dropship: Pricing structure depends on the account to remain competitive and profitable
09

Listing Development and Optimization

Listing optimization is unique per platform: different algorithms, listing structures and different character limits
10

Promotional Planning & Execution

Manage the buyer and participate profitably in volume driving campaigns