About Us

About Us
The Looking Glass Group LTD. is a Toronto-based ecommerce advisory and sales management firm. $50MM+ managed, 15+ categories, 3x average client revenue growth on Amazon, Wayfair, Walmart, and beyond.
CONTACT US

Contact Info

33 Bloor Street East, 5th Floor, Toronto, ON M4W 3H1.

(800) 676-0949

info@lookingglassgroup.co

  • 33 Bloor Street East, 5th Floor, Toronto, ON M4W 3H1

Duration

2 Years

Category

Wayfair Sales Management

Client

Twenty-year old Canadian designer & importer of furniture & vanities supplying home improvement retailers

Context

CEO recognized that they had a unique opportunity in the online channel and, due to dropping in- store traffic, was concerned about core business sustainability.

Mandate

Conduct due diligence in the areas of:

  • Ecommerce readiness
  • Management capability (specifically as related to ecommerce)
  • Ecommerce strategic roadmap feasibility
  • Current portfolio and ecommerce channel effectiveness
  • Ecommerce risk and opportunity identification
  • Ecommerce channel “size of prize” assessment

Results

  • Business has grown from < 5% online to > 70% online volume 
  • 5 year growth rate of 600+% 
  • Wayfair.com alone is a $10+ MM account 
  • Online SKU base has increased from ~100 to > 900 items 
  • Added 4 warehouses 
  • Dedicated account teams for top 5 sites