Plumbing Supplies - Looking Glass Group

Duration

2 Years

Category

Amazon USA Setup & Management

Client

Fifty year old Canadian designer & importer of plumbing supplies serving home improvement retailers and contractors

Context

CEO recognized that they had a unique opportunity to enter the USA by leveraging Amazon to test the market for their product.

Mandate

In a multiphase approach, the LGG:

assessed the size of key categories competitive sales to define the size of the prize
Identified the profitability of key items
Launched and managed the portfolio on Amazon

Results

Opportunity assessment of an incremental revenue stream
Amazon account set up
Listing development and launch of 100+ items
Content development for 100+ Items
Profitability and pricing development and recommendation
Still in Pilot Phase exceeding defined KPI’s