Looking Glass is your partner in transformative ecommerce growth.

Most of our clients did not come to us excited about ecommerce. They are online whether they want to be or not, usually because a distributor, a customer or a competitor put their products there first. A good part of what we do is e-commerce therapy: we look at the numbers together, decide whether a channel is worth owning and say so plainly.

The rest is the work. The Looking Glass Group is an ecommerce advisory and sales management firm for mid-sized companies. We bring brand building and consulting experience from Colgate, Clorox, MARS, Ferrero and PwC Strategy& to businesses that need to grow online and do not have a team to do it. We assess where the opportunity is, fix what is broken and manage the channel on Amazon and beyond.

What makes us different is how we get paid. Our management work runs on a monthly minimum fee against a commission on net sales, so we earn more only when you sell more. It makes ecommerce a low risk proposition for transformative growth.

10+ years, >$50MM managed, avg. of 3x revenue/client.

Core Services

Results

70%+

of sales now online for a Canadian furniture designer that started under 5%, with Wayfair.com alone a $10MM+ account

200%+

year over year growth on every managed account for three straight years for an importer of sinks and vanities

Triple digit

growth every year we have managed a DIY brand’s Amazon account

35%

margin improvement found for a CPG brand in taking Amazon back from its distributor

How we work and how we charge

Assessment first, then a roadmap, then execution if you want it. One point of contact who did the analysis and runs the account. Weekly reporting against KPIs we agree at the start.

Management work runs on a monthly minimum fee against a commission on net sales, so we earn more only when you sell more. Longer agreements carry lower monthly minimums. Not an ad agency, not arm’s length advisory. We sit inside your business and run the channel.